Tonight at the Rock
We reinvented late night television by creating the first ever talk show you can watch and play at the same time.
The Tonight Show starring Jimmy Fallon in Fortnite
Second screen experiences are meant to bring new viewers into the live broadcast. But often times they pull viewers away from the live show and into the virtual world. So we created the first episode of The Tonight Show you could watch in the real world and play in the virtual one at the same time.
We created a virtual replica of 30 Rockefeller Center and Jimmy's studio in Fortnite and filled them with games. Then we recreated real versions of those games at the real 30 Rock.
The Experience
When The Tonight Show aired, 500,000 new Fallon viewers watched, and played along with Jimmy. Then they stayed and played for 2 million minutes.
