Modelo custom shop
Modelo is a brand that champions who you are and the fighting spirit that drives what you do. So we toured across America in a custom van to celebrate artists and their fighting spirit. Stopping at bars along the way, we gave people the opportunity to customize bespoke gear and wear their hearts on their sleeves... literally.
Custom Van
We built a custom van to bring artist’s fighting spirit to across the nation. We started with an original 1967 Ford Econoline and transformed it into a rolling art piece.
Local artist flash sheets
We worked with artists in key markets who embody the fighting spirit to create flash sheets that represent themselves and the community.
custom gear
We brought artists to local bars to draw, spray paint, and heat-press their designs onto gear live right in front of guests. Allowing these local artist to showcase their fighting spirit, and letting guests take it home with them.
